Preparing for Sale

Initial discussion and meeting on your home to discuss your goals and how we can help you meet those goals
Conduct a comparative market analysis to establish a fair market value of your home
Complete the listing agreement between us
Complimentary staging and design consultation (1-3 hours) with one of the best home stagers/interior design experts
Recommend improvements to maximize your home’s value
Help with any vendors or improvements/changes you would like
Discussing any upgrades or changes you have made to the home
Your review of my marketing “write-up” on your home and any lifestyle photos needed (swim/tennis/other amenities, parks, restaurants, shopping, lake)
Complimentary market analysis of your home’s value in today’s marketplace
Complimentary Professional Luxury Real Estate and Lifestyle High Definition Photography and Virtual Tour. The photographer will create a 360 Virtual Tour to be posted on the internet and you will have your own website that includes floor plans of your house
Optional Luxury Agent Caravan (1-3 hours and allows agents to preview your home, tell us the positives and negatives and give us their price opinion)
Discuss all print verbiage (Our Brochures, External Publications)
Discuss our showing procedures (preferred contact format, available hours, pets, children, lights, lockbox or no lockbox, appointment only option, gate codes and security)

Marketing Your Home

Enter listing information into the MLS and FMLS sites
Place a custom wood, hand-lettered “For Sale” sign on your property (sign post is the premium white wood “estate” style)
Notify local agents of your home listing. We will schedule and hold an agent open house/caravan within the first two months of the listing. At this function we typically have a catered luncheon with a substantial gift drawing: IE: iPad, Complimentary Bottle of Wine
Distribute Just Listed postcards to your neighborhood (options for seller, we recommend)
Post your home information on the internet (your home will be on 340+ websites, including the #1 Luxury website in the world www.luxuryhomes.com

Contact you regularly with feedback on your home and changes in the competitive market
Optional set contact day plan
Discuss all ongoing marketing activities with you
We are always available to talk by phone, e-mail, or text

Present and discuss all offers with you
Negotiate your transaction with the other agent to assure the best possible terms for you
Prepare and finalize the closing for you on your home with the Closing Attorney Coordinators